Fight your instinct, not the water

Everyone who falls unexpectedly into cold water wants to follow the same instinct, to swim hard and to fight the cold water. But when people fight it, chances are, they lose.

If you find yourself unexpectedly in the water, do as little as possible, and float.

RNLI Float to Live

Float to Live - The Six Steps Of Floating

Professor Mike Tipton Talks About the Science Behind Floating